Cooking Revolutionized: Dorot Gardens Unveils Rebrand and Introduces "Pop. Drop. Done." Fresh-Frozen Herbs—Transforming Kitchens Nationwide | NOSH.com

Oct 22, 2024

Dorot Gardens, the trusted innovator of fresh-frozenpackages of pre-portioned herbs and garlic, has officially launched itstransformative rebrand, introducing the world to its new culinaryconcept—"Pop. Drop. Done." The company unveils a bold newidentity alongside a sleek, reimagined product line featuring fresh-frozengarlic and herbs, marking the most significant brand evolution since its iconicpurple packaging debuted in 2017.

The rebrand elements include vibrant new packaging, aredesigned website, a social media campaign, in-store displays, special events,and engaging recipe development. “Ournew branding highlights that with Dorot Gardens® in your freezer, creatingdelicious meals is as simple as pop, drop, done.,” says Laura Morris, MarketingDirector at Dorot Gardens. In November consumers can look for a ‘trade-in’ programentitled ‘Wilt Insurance,’’ where people can send in their wilted herbs for afree coupon to swap fresh-frozen Dorot Gardens for sad greenery.

Dorot Gardens’ new look features larger, moreprominent flavor callouts and distinct color-coding for each flavor, ensuringconsumers can easily identify and choose the right herb for their dish."The rebranding is all about simplicity and convenience—offering homecooks fresh herbs and garlic without the hassle of chopping and measuring,while still delivering garden-fresh flavors in every meal," adds Morris.

Dorot Gardens’ promise of convenience and uncompromising taste has resonated with consumers looking for simple kitchen shortcuts. Since the launch, the brand has already begun tocaptivate home cooks with its effortless approach to flavoring meals. Therebranded product line, now fully integrated across all SKUs, has received awarm reception for its vibrant look and user-friendly design.

The innovative flash-freezing process used by DorotGardens ensures that the fresh herbs are captured at their peak, sealing intheir vibrant flavors and aromas. From basil and ginger to garlic, the herbsremain as fresh as the day they were picked—ready to elevate any dish withease. Dorot Gardens offers an extended two-year shelf life, allowing consumersto enjoy herbs and garlic all year round without the worry of spoilage.

The launch marks a new era for Dorot Gardens,easing the kitchen experience and helping home cooks around the world deliverflavorful dishes with ease. Say goodbye to stale spices and hello to fresh,frozen herbs that will revolutionize your cooking.

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